Why This Catonsville House Didn’t Sell (and What It Teaches Us)

This week, my socials have been blowing up. People have strong feelings about the grand old house at 100 N Rolling Rd that didn’t sell—and the discussion has become my best-performing content so far.

After just one day, those posts racked up:

• 25,000 views on Instagram

• 24,000 views on Facebook

• 15,000 views on TikTok

That kind of reach is light years ahead of anything that was done while the home was actually on the market. The listing was only promoted once on social media—one post on the agent’s personal page and one on the business page. Both posts were left to sink or swim on their own, with no follow-up and no paid promotion. Meanwhile, my posts—just discussing the aftermath—sparked thousands of comments and conversations.

So here’s the bigger lesson: exposure matters.

A beautiful, historic Catonsville home sat unsold for nearly a year, across two different listings, despite multiple price drops. Maybe the seller was simply tired of lowering the price. But what else was done to get this property in front of buyers? Paper flyers in a box attached to the yard sign don’t count anymore. Today, buyers live on their phones—and they’re scrolling through Instagram, TikTok, Facebook, and YouTube. If your home isn’t in that feed, it’s invisible.

I’m not here to call out any individual agent. But I do want to highlight that in 2025, the way to sell real estate is not just price adjustments and open houses. It’s consistent, creative, and amplified marketing across the channels where buyers are paying attention.

If you’re thinking of selling, make sure your home gets more than a flyer and a one-and-done social post. It deserves a real strategy.