A Masterclass in How Not to List a Home

There’s a listing in Woodbridge Valley that just went active yesterday after sitting in “Coming Soon” status for 94 days.

Are there photos? No.

Are there remarks describing the property? Also no.

So what have they been doing for the last three months?

From the few times I’ve passed the house, I did see signs of renovation work, which makes this even stranger. Looking back at the listing history, it first hit the market in March, spent 67 days in “Coming Soon,” and was then withdrawn. Just 10 days later, it was listed again—only to sit for another three months before finally going live.

To me, this smells like a renovation that got out of control. The timeline suggests delays, confusion, and poor planning. And when the listing finally hits the market with no photos, no description, and no clear story, that’s a big red flag.

The takeaway: this is exactly how homes sit unsold. Presentation matters, first impressions matter, and buyers will scroll right past a property if the basics aren’t done.

And here’s the bigger question: how would you feel if your agent was doing the absolute bare minimum for your property?

That’s why I take a different approach—every listing I handle gets the attention, strategy, and presentation it needs to sell.

Update: Unfortunately, in the time it took to write this article, the listing was changed to Temporarily Off Market. I reached out to the listing agent and she admitted she forgot to update the MLS. They now need two more weeks to finish renovations and, by the way, there’s going to be a price increase.

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This listing has officially become a case study in everything not to do if you want good results.